WOW Philippines VS Pilipinas Kay Ganda! • 11.25.10
What's so beautiful about this logo?
Now I understand the story about this logo and why most of my friends has the same personalized logo.
I can’t believe that the Philippine Department of Tourism (DOT) preferred to have this branding instead of WOW, Philippines! Online critics are right, it has much resemblance to Poland Tourism Board (Polska).
And to make it worst, the domain of the tourism website is just one letter away from a porn site. Make sure you spell beautifulpilipinas.com correctly or you’ll end up supporting sex tourism. But because tourists know our country as Philippines and the beautiful women as Filipinas, it seems that landing to a porn site is inevitable. I don’t know if they are aware of this webpage redirection or if they have any idea about search engine optimization.
Anyways, because I envy my Facebook pals, I used the Kay Ganda application and here’s the result:
Not so close, but still... it's beautiful!
If only I’m familiar with Photoshop, I can make it better!
Will this logo be back to the drawing board? With the big amount of money spent on it, I wonder. Will they spend some more? How about holding a logo-making contest instead?
